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Can pharma attract digital talent ?
As more and more pharma and biotech companies invest more money into digital marketing one has to wonder if they can attract digital talent to a regulated industry. According to a Click Z report...
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Why are new media people leaving pharma
POST SUMMARY: The exodus of new media pioneers from pharma is leaving a severe talent gap within the industry that can’t be filled only by agency people. If this trend continues pharma DTC marketing...
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Can pharma build in-house digital talent?
POST SUMMARY: While more CPG brands are building a digital marketing talent in-house and relying less on agencies most pharma companies are loosing digital marketers. According to the 2014 Sodareport;...
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